There's a conversation that happens in quiet, in between other things. In the haircare aisle of a dm. Over coffee when someone asks: "Where do you even find products here?" It ends the same way almost every time — with a half-smile and a reluctant acceptance.

We're Chandni and Elvetia, and we built sparrow because we got tired of that feeling. This is our story, and why we think it's time to build something better — for all of us.